June 01, 2024 4 min read

Statistics show that in 2023, there were 2.64 billion online shoppers worldwide. From this data, we can understand that online shopping has evolved considerably with the rise of eCommerce shops and their integration into social media platforms.

Instagram has proven itself to be a particularly powerful platform for eCommerce. It provides brands with a unique opportunity to showcase their products, interact with customers, and ultimately increase their sales organically. 

Instagram shopping has the potential to significantly transform the way surf brands operate. This is mainly due to the visual element of Instagram; humans are visual beings, and seeing pics of people enjoying themselves with premium surf gear will surely spark interest and the tingly feeling of adrenaline growing. 

In this article, we will explore how you can align your surf gear business's eCommerce strategy to Instagram sales to maintain a steady path toward success.

Understanding Instagram Shopping

Instagram offers tons of features to its users, including Instagram shopping. The name speaks for itself; it’s an online shop that allows users to access products directly from your posts, Stories, and Highlights with just one click. If you use it correctly, this feature offers a smooth shopping experience that will increase your business sales. 

To implement these features you need to fulfill some requirements. First of all, you need to have a business account on Instagram. Additionally, your business must sell physical goods that comply with Instagram policies, and you need to connect your account to a Facebook catalog. Once you get approved, you can start putting tags on products on your posts that users can click on, and if interested enough, purchase directly from you. 

Creating Engaging Content

person using laptop computer holding card

The cardinal rule of a successful Instagram shopping strategy is to create engaging content. For example, surf gear businesses should make a connection between their products and the active lifestyle of their followers. This translates to creating high-quality images and videos of your products being used by professionals in real life.

Additionally, incorporate user-generated content to expand your reach even further. Encourage customers to share photos using your products, and feature them on your page, with proper credits to the original creators. This way, you'll make your existing customers feel special and valued, and you'll encourage others to share content using your equipment, in hopes of being featured on your site as well.

Furthermore, Instagram Stories and Reels are great tools for posting more behind-the-scenes material, tutorials, and customer reviews. This produces very high user engagement and you can also get more traffic to your shopping posts.

To grow your followers and boost your Instagram likes, you can also consider investing in verified growth services. This way, you let your business account blossom in the hands of professionals who will use organic methods to present your profile to surf enthusiasts who are more likely to relate to your content, follow you, and potentially become loyal customers of your brand. 

Leveraging Influencer Partnerships

Influencer marketing is a proven strategy in every single industry. When selecting an Instagram influencer to present your brand, look for one that has a real love for surfing and adrenaline and is easy to collaborate with. This way, you’ll have a smooth partnership, ultimately bringing your business the most benefits. Work together to produce sponsored posts, unboxing videos, critiques, and product tryouts in real life. Ask them to include tags leading to your product page for a seamless shopping experience. 

Analyzing Performance and Adjusting Strategy

To make sure your Instagram shopping strategy works well, occasionally check your performance data and adjust your plan accordingly. Instagram gives useful information about how shopping posts are doing in terms of reach, interactions, and sales.

Pay attention to which types of content resonate most with your audience and drive the most sales. Experiment with different formats, captions, and posting times to see what works best. Use Instagram's analytics tools to track your progress and identify areas for improvement. By continually refining your strategy based on data, you can optimize your eCommerce efforts and maximize your sales on Instagram.

Bottom Line

Instagram shopping is a strong tool for surf gear businesses to display their products, interact with their audience, and boost their sales. By following the strategies in this article, you can enhance your eCommerce plan for Instagram sales. Use the visual and engaging appeal of Instagram to connect with customers and enjoy success in eCommerce.  With consistent effort, authentic engagement, and a focus on high-quality content, you'll be well on your way to building a loyal customer base and driving significant growth for your business.

Author - Aleksandra Djurdjevic
Aleksandra Djurdjevic          

Senior Content Creator

Aleksandra Djurdjevic is a senior writer and editor, covering surf, kayak and various watersports activities. She has previously worked as ESL teacher for English Tochka. Aleksandra graduated from the Comparative Literature department at the Faculty of Philosophy in Serbia. Aleksandra’s love for the ocean / rivers, getting out waves, season after season, seeking epic adventures across the globe helps her continue to be a top expert at CSG.

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