What Did Surfers Wear in the 70s

May 17, 2022 2 min read

Surfing style in the seventies was a mixture of Hawaiian, Mexican, and Bali-influenced fashion, as well as classic all-American styles and communal hippie attire. The 70s saw a new wave of surfers who were not afraid to stand out from the crowd, with clothing ranging from the ultra-hip to the classic all-American.

Psychedelic Art

Psychedelic art was often used in the advertising world. In the 1960s, the movement was subversive and empowering for countercultures, but by the 1970s, the psychedelic aesthetic had been fully embraced by corporations. Some of these companies, such as General Electric, commissioned a painting of a psychedelic landscape, and Clearasil began using psychedelic bubbles in their ads. As a result, the art became diluted and kitsch, but its message remains strong today.

Psychedelic art was not only worn by surfers, but also by artists. Artists such as Rick Griffith and John Van Hamersveld, who drew psychedelic art for Zap Comix, contributed to the movement's artistic evolution. Among the most iconic psychedelic works from the period included the Grateful Dead's album cover.

Board Shorts

The surfing lifestyle has undergone significant changes throughout the decades. While the style is still mostly functional and comfortable, it has become more elaborate in recent years. In the 1960s, beachy, bright colors were prevalent, as influenced by the Blue Hawaiian movies. The 1970s brought more eclectic international influences, including tie-dye prints and Oaxacan ikat patterns. The crossover between skateboarding and surfing took place in the 1980s and 1990s, and many people are now participating in multiple board sports.

The evolution of the surfer style has been influenced by many different types of surfwear. The classic board shorts were originally designed for surfing, but today, you can find stylish, wear-all-day shorts that can be worn under any type of outfit. Board shorts are often referred to as swim trunks, though the term is not strictly applicable. However, each type has its own features.

Graphic Tees

The iconic Hang Ten logo became a global icon of surf culture. Founded in 1960 by Doris Moore and Duke Boyd, the company was famous for its athletic wear. The company's logo was featured on a variety of surfboards, t-shirts, and more. The brand expanded into other sportswear items, including graphic tees. Today, the brand continues to make surfwear that pays homage to its surf culture history.

Graphic Tees in Competitions

If you're looking for ways to stand out among the crowd at your local music festival, you might consider wearing a graphic tee in competition. A graphic tee can be anything, from a sleeveless tank top to a shirt with a cartoon character. You can find countless styles and color combinations to match your taste and style. There are also several different categories for graphic tees.

One reason to wear a graphic t-shirt is the wide variety and individuality of the designs. They can have commemorative designs or artwork by artists, or even be plain and unstyled. Many craft and multi-department stores sell inexpensive t-shirts. You can also buy one of these shirts already styled and have it personalized with your own design. Graphic tees are an excellent choice for competitions and sporting events, but make sure to wear it with pride.



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