January 08, 2022 6 min read

Victoria’s Secret tweeted: “Hi, we’ve decided to stop selling bathing suits in an effort to streamline our business and focus on other things.” The company is not the only one that has taken such a decision.

According to a Market Watch blog, online retailer ModCloth announced that they will cease to sell swimwear after five years. Industry analysts agree that over the course of the past five years, the desire for bathing suits across the country has decreased. Many Americans believe that it's because of the rise in shapewear becoming more popular.

The Importance of Bathing Suits for People

One of the most important items that a person needs to have is a bathing suit. Today, there is a wide variety of styles, colors, and sizes. When a person is going to a pool or beach, a bathing suit is a must. The most important thing about a bathing suit is that it must fit properly.

A bathing suit is not just for fun, but it is a way for people to have fun. Hoping to make a splash this summer? Well, not if you go to Victoria’s Secret store. The clothing company announced that they will not be selling or manufacturing any bikinis or one-piece swimsuits.

With all the controversy over indecent exposure and what constitutes a bikini bottom, does this mean that we can never buy a one-piece swimsuit from Victoria’s Secret again? In a recent statement, company spokesman Ed Razek says that the company has “made the decision to eliminate swimwear from the product assortment moving forward due to lack of customer interest.”

What Went Wrong for Victoria's Secret?

The success of Victoria's Secret is due, in large part, to their understanding of exactly what women want. This year, they seem to have forgotten that. The success of the company is due to its understanding of its target market - and that's women. Women want to feel sexy and feminine and Victoria's Secret, for the most part, has always been able to give them that feeling. It appears they've lost their touch. What we're seeing is a series of poor decisions by the company. On their website, they've reduced products and collections - and they've lost their sense of what women want. Therefore, victoria secret fashion seems to be catering more to men than to women.

lady's is bating suits

Alternative Brands for Bathing Suits

If you were a fan of Victoria's Secret swimwear, now you can wear something other than swimwear for swimming, but you can of course also look at some other brands. Jessica Simpson is more of a fashion brand with a fashion swimwear collection for those with a little more fashion sense. Bold colors, lacy details, and a sexy cut will have you feeling your best with these swimsuits. One of the best brands for swimsuits is Beach Bunny. Beach Bunny swimsuits are known for their avant-garde designs and highly coveted pieces. Beach Bunny swimsuits are made with European fabric that retains its shape, they are pricey, but worth it if you are looking for a top-quality ladies swimsuit. If you're a surfer or a swimmer, it's best to find a suit that covers your stomach and upper thighs. If you're a pool-goer, a tube top one-piece is a good choice. Some brands to try are Aqua Di Lara, Becca Blue, and Jantzen. The first might be a good choice if you're a surfer, and the other two are great for pool-goers.

Beauty by the Pool. Tips on How to Choose a Stylish Swimsuit

Choosing a bathing suit isn't an easy task. There are so many to choose from. With so many colors, cuts, styles, and patterns, finding the perfect bathing suit can be quite hard. If you're having trouble finding one, here are a few tips to help you out. First, when choosing a bathing suit, you should consider what you're going to be doing when you wear it. Are you going to be spending the majority of your time in the water? Or, are you going to spend most of your time on the sand or in the lounge chair? If you're going to be lounging in the sand, a bikini is a great option. Bikinis are not only fashionable, but they are also the perfect choice for the beach season! The bikini top comes in many different styles and colors, with some styles being more supportive than others. The two most popular styles are the triangle top and the bandeau. The triangle top is one of the most flattering styles because it can be worn high or low on the chest. The bandeau is a band of fabric that ties at the neck and around the back, so it is more supportive than most other styles. The one-piece bathing suit is a staple of any woman's wardrobe. It's flattering, comfortable, and perfect for the beach, pool, or hot tub. The one-piece can even function as a shirt during water aerobics. There are so many cuts and styles that no one will have to worry about being left out.

Finding Right Bathing Suit for Body Type

The first step to finding the right bathing suit for your body is finding the right style. If you are looking for something that will hide imperfections, then go with full coverage. This will show off your figure. If you are looking for something that showcases your shape, then go with a bikini top and skirt style. If you are self-conscious about your midsection, then look for something with a drawstring waist. Don't be afraid to experiment with different styles. You may find something that's perfect for you. Another way to determine the right style for you is to think about what color bathing suit you want. Colors can help you create a certain mood. If you've got curves on top and on the bottom, you're an hourglass. Hourglass bikinis are best on the natural waistline with a flattering scoop neckline to show off your shoulders. Wear a high-waisted bottom to cover your lower tummy. If you're worried about minimizing your bust, try a top with straps that tie behind the neck. So, as you can see it is possible to choose any type of swimsuit that is comfortable for your body and emphasizes its beauty.


In the world of fashion, it's always a surprise. When the company decided to stop selling swimwear it was a great surprise for its fans and consumers that are females. Previously, the company had a line of fashionable Victoria's Secret swimwear of one-piece and two-piece bathing suits, and they apparently were very popular. However, after surveying their customers and noting declining interest, the company decided to stop offering those items. The end of Victoria's Secrets has opened the market to new companies that know what women want. If you plan to swim or just to spend a great time on the beach or by a pool these companies have prepared many trending swimwear models to offer.

Most Commonly Asked Questions

woman in black bating suit

Does Victoria Secret buy back old bras?

Victoria Secret is one of the most popular lingerie stores in the world, but they also offer more than just bras and panties. For example, they sell bathing suits, sleepwear, and shapewear. One of the most popular items on their website is the bras and panties. However, Victorias Secret does not buy back old bras.
Does Victoria Secret have a limit on returns?
Victoria secret has a limit on returns, but it is not necessarily a time limit. If the customer brings back a bra that has been worn or has been washed, they will not be able to get a full refund.

Does the dryer ruin bras?

The dryer is a handy item to use when cleaning clothes, but it also has some major downsides. One of the more noticeable is the wear and tear on clothes, which is inevitable. Bras are particularly susceptible to damage due to the dryer. Bras are too sensitive for dryer and should only be tumbled dry on low heat.

Does Victoria Secret return without receipt

Buying clothing can be a costly endeavor, so returning items at retailers is crucial to making the most of your money. But returning items without a receipt is difficult if the store doesn't allow it. As much as you may want to return an item without a receipt, Victoria Secret does not accept returns without a receipt.
Author - Olivia Poglianich
Olivia Poglianich          

Content Strategist

Olivia Poglianich is a nomadic brand strategist and copywriter in the surf, watersports and outdoor adventure space who has worked with brands such as Visa, Disney and Grey Goose. Her writing has taken her all over the world, from a Serbian music festival to a Malaysian art and culture event. Olivia is a graduate of Cornell University and is often writing or reading about travel, hospitality, the start-up ecosystem or career coaching. Her latest interests are at the intersection of web3 and communal living, both on and offline.

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